Mobility Analytics Blog

StreetLight Data Blog

The latest news about Big Data and mobility analytics.

Blog Feature

Big Data  |  Transportation  |  public transit

Planning Effective Evacuation Routes: How Big Data Can Help

As a San Francisco-based company, the wildfires that recently spread across northern California have been extremely troubling for our team at StreetLight Data. For us, this went beyond poor air quality in the Bay Area. The fires impacted the homes and personal well-being of our employees, our clients, and our families. While it is always difficult to see tragic events occur anywhere in the world, watching fires destroy places we love was something else entirely.

The experience forced us to think harder about what we, as a company, can do to help. Our product, StreetLight InSight®, helps transportation professionals use Big Data from mobile devices to understand travel patterns – but what specific information can it provide to aid in evacuations? At a personal level, how can we help communities in need, at least in the continental US and southern Canada, where we currently operate?

Before I dive into details, I want to stress that we’re here to help. If your community is facing an imminent evacuation, and our Metrics could help you get people get out of harm’s way, email me (I’m the CEO) directly. Tell me what you need, and we’ll skip the formalities and paperwork to provide the data for free as quickly as we can.

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Blog Feature

Big Data  |  Transportation  |  public transit

Big Data and Public Transit: Measuring Vehicle Trips to Help Modeshift

Public transit is a key component of cities’ mobility networks, especially in dense urban centers. Trains and buses help commuters avoid the hassle of traffic jams on congested roadways, not to mention pricey parking. But some cities are attracting commuters and residents so quickly that public transit cannot keep up -- just ask anyone who lives in Denver, Colorado.

The population in Denver has grown by ~45% since 1996, and the average commuter there now spends 49 hours per year sitting in traffic, but only 4.4% of commuters use public transit (Source: Denver Post). Similar scenarios are playing out across the US in cities like Austin, Seattle, San Francisco, and more. Even though alternatives to driving are available in many of these growing cities, not enough commuters are using them – and congestion keeps getting worse.

Traditionally, public transit planners improve systems by looking at existing transit users’ behavior. They identify potential users as those who live and work near transit stations. But in this era of rapid urban population growth, we cannot consider these groups alone: What about the people who are driving because transit isn’t currently a viable option? What about the people who could be using the transit to commute, but aren’t? In this blog post, I’ll walk you though a few ways Big Data can help address these questions.

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Blog Feature

Big Data  |  Case Studies  |  Transportation

Minnesota Department of Transportation Taps StreetLight Data to Bring New Traffic Intelligence to Everything From the Super Bowl to the Minnesota State Fair

We’re excited to share that StreetLight Data has a new public agency partner: Minnesota Department of Transportation (MnDOT). The agency recently signed up for a one-year pilot of our Regional Subscription to StreetLight InSight®, the first online platform that turns Big Data from mobile devices into transportation Metrics.

MnDOT’s Regional Subscription provides designated users with unlimited access to StreetLight InSight for Metrics in the state of Minnesota (and a buffer area). That means MnDOT’s Regional Subscription users can design and run as many StreetLight InSight transportation studies as desired to during their subscription term – without any incremental costs or additional procurement processes.

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Blog Feature

Big Data  |  Case Studies  |  Transportation

Ohio DOT Selects StreetLight Data and INRIX for On-Demand Mobility Intelligence

Ohio Department of Transportation (ODOT) recently selected StreetLight Data to provide on-demand transportation studies along with one of our partners, INRIX. We’re thrilled to see ODOT join the hundreds of public agencies across the US and Canada that benefit from our Big Data analytics. 

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Blog Feature

Big Data  |  Location-Based Services  |  Transportation

Real-World Travel Patterns: Who Works on Labor Day?

The Labor Day public holiday celebrates American workers by giving them the day off – or at least, that’s the idea.  Here at StreetLight Data, we wanted to find out how many American workers are still commuting to their jobs on Labor Day. The results were surprising: Only about ~56% of American workers get the day off nationwide, with some variation in results across different states. In this blog post, we’ll walk you through our analysis of Labor Day travel patterns.

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Blog Feature

Big Data  |  Performance Measurement  |  Smart Cities  |  Transportation

Big Data and Air Quality: Understanding Vehicle Emissions

This year, the Eastern Research Group (ERG), Coordinating Research Council (CRC), and StreetLight Data teamed up to validate one of the big as yet unmet promises for Big Data – the ability to better model and thus manage criteria pollutant air emissions from vehicles.

The results of our work show that using Big Data to model emissions at the county level is more accurate than industry-standard practices today. Of three different counties we analyzed, we found that:

  • Two counties would have overestimated their emissions if they used the industry-standard approach, and
  • One would have underestimated emissions by as much as 14% for a typical day and up to 110% in an individual hour.

Modeling emissions accurately matters: It allows air quality models to better predict concentrations of the regulated air pollutants ground-level ozone and particulate matter in different counties, which informs air quality planning and control strategies at the local level. In this blog post, we will walk you through the new methodology and some of our key findings.

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