With the change in shopper travel patterns, retailers can no longer assume that trade areas are based on who lives nearby to a store or center. It’s time for them to change their thinking and use advanced analytics to make better-informed decisions.
Forum Analytics, LLC, the Chicago-based provider of business intelligence solutions for enterprise real estate planning, and StreetLight Data, supplier of analytics and insights derived from anonymous mobile devices measuring consumer mobility patterns, announced today they have entered into a partnership.
Get the latest news about Big Data and mobility analytics for the transportation, retail, and real estate industries.
"A Note from StreetLight: We are starting a series of blogs on the theme of "data validation." Since StreetLight measures behaviors that are generally hard to measure, it presents a challenge for validation (what's the baseline?). We are collecting cases where good baseline data is available and publishing our findings. If you have suggestions for future editions of the validation blog please get in touch! We're very glad to have a guest blogger, Dave Chipman from Men's Wearhouse, for our initial post. ~Laura Schewel, CEO of StreetLight
StreetLight's CEO, Laura Schewel, will present at STI PopStats 2015 . PopStats is one of the best places for retailers and real estate professionals interested in deep analytics to come together.
I just wrapped up a few days at the always-impressive VERGE Conference. This post summarizes the most important messages I drew from a panel discussion including StreetLight Data, StreetWize, and the City of San Francisco’s Neighborhood Empowerment Network.
I spent several days with the vanguard of commercial real estate analytics at the ICSC Research Connection event this week. Collectively, we circled around the fundamental issue of interest: how do we keep brick-and-mortar shopping centers vibrant? For reasons outlined elsewhere on our site, StreetLight firmly believes that brick-and-mortar shopping is a critical part of strong economies and happy, connected communities.